Friday, January 30, 2009
Put on your 3D glasses!
'Cause DreamWorks Animation (in a joint venture with Pepsi) will be playing a 90-second-preview of their upcoming movie Monsters vs. Aliens during the halftime of Super Bowl Sundayyy~ Not only will it be the first 3D commercial in bowl history, but it's also the first ad that takes more than 60 seconds after Nike's in the mid-1990s.
Whew, the studio boss himself has always believed in 3D, believing it was the next big thing for Hollywood. In fact, the movie we're talking about here took 4 1/2 years to make!
Buttt, even if you can't get your hands on those glasses, it's all good, since "it'll look like everything else you're looking at."
Anyways, some info on the actual movie, Monsters vs. Aliens:
"A lot is riding on the success of Monsters, which is why DreamWorks is ponying up for the marketing blitz. Nearly five years ago, Katzenberg decided to put his money where his vision was and, starting with Monsters, committed to making all his company's animation in 3-D from the outset...
When Monsters is released in late March, it will be shown in nearly 1,500 movie theaters that have been equipped with a device that fits over a digital movie projector, converting its image to 3-D. Moviegoers will get disposable Polaroid glasses that look like sunglasses, making the 3-D effect far more engaging than it was with the old-fashioned red-cyan anaglyph cardboard glasses of the 1950s and '60s. That said, the Super Bowl commercial (as well as Monday night's episode of the NBC sitcom Chuck) is designed for TV broadcast and requires a setup that's similar to anaglyph — a newer, higher-quality version called ColorCode. 'It doesn't bleed colors out the way the old anaglyph glasses did,' says Katzenberg. 'But consider this a warm-up for the movie-theater experience, which, honestly, is 100 times higher quality than you could see on TV. This is like a Razor scooter compared to the Ferrari experience of seeing it in a theater.'"
V-very cool. They've really put all their money on this movie, it seems. *A*
Sakuma, P. (2009, January, 30). Super Bowl Ads: Get Out the 3-D Glasses.
CNN, Retrieved January 30, 2009, from
http://www.time.com/time/arts/article/0,8599,1875943,00.html?cnn=yes
Whew, the studio boss himself has always believed in 3D, believing it was the next big thing for Hollywood. In fact, the movie we're talking about here took 4 1/2 years to make!
Buttt, even if you can't get your hands on those glasses, it's all good, since "it'll look like everything else you're looking at."
Anyways, some info on the actual movie, Monsters vs. Aliens:
"A lot is riding on the success of Monsters, which is why DreamWorks is ponying up for the marketing blitz. Nearly five years ago, Katzenberg decided to put his money where his vision was and, starting with Monsters, committed to making all his company's animation in 3-D from the outset...
When Monsters is released in late March, it will be shown in nearly 1,500 movie theaters that have been equipped with a device that fits over a digital movie projector, converting its image to 3-D. Moviegoers will get disposable Polaroid glasses that look like sunglasses, making the 3-D effect far more engaging than it was with the old-fashioned red-cyan anaglyph cardboard glasses of the 1950s and '60s. That said, the Super Bowl commercial (as well as Monday night's episode of the NBC sitcom Chuck) is designed for TV broadcast and requires a setup that's similar to anaglyph — a newer, higher-quality version called ColorCode. 'It doesn't bleed colors out the way the old anaglyph glasses did,' says Katzenberg. 'But consider this a warm-up for the movie-theater experience, which, honestly, is 100 times higher quality than you could see on TV. This is like a Razor scooter compared to the Ferrari experience of seeing it in a theater.'"
V-very cool. They've really put all their money on this movie, it seems. *A*
Sakuma, P. (2009, January, 30). Super Bowl Ads: Get Out the 3-D Glasses.
CNN, Retrieved January 30, 2009, from
http://www.time.com/time/arts/article/0,8599,1875943,00.html?cnn=yes
Labels: school work
itsyourtimeso
6:05 PM
COMMENT HERE > 0 commented
6:05 PM
COMMENT HERE > 0 commented
